You're Great at Running a Service Business — But Who’s Helping You Run the Numbers?
For HVAC, Plumbing, and Electrical Business Owners,
You know how to grow a team, keep the phone ringing, and get the work done right. But when it comes to your financials…
- You're stuck trying to keep everything in your head
- You’re making big decisions without clear financial data
- You’ve got a bookkeeper and a CPA — but no one helping you plan what’s next
- You’re not sure where your profit’s going
- And cash flow always feels a little too tight for comfort
That’s where I come in.






This Is Where a Real CFO Changes the Game
I am Tyler Martin and I work as a part-time CFO (also called a fractional or outsourced CFO) for home and trade service companies. The trades side of that work runs under Profit & Grit, a fractional CFO for HVAC businesses.
I’ve built and sold businesses including one that scaled to $25M/year, and now I help service business owners like you grow with strategy, not stress. For the trades that runs under Profit & Grit, a fractional CFO for home service businesses.
What I Help Home Service Businesses Do:
- Build Cash Flow You Can Count On – No more surprises at payroll time
- Maximize Profit per Tech – Find what’s dragging down margin and fix it
- Create Forecasts That Make Sense – Know when to hire, when to invest, and when to hold back
- Fix Pricing & Job Strategy – Stop undercharging or overdelivering
- Work Seamlessly with Your Team – I bridge the gap between your accounting team and your growth goals
WHY THIS MATTERS AT YOUR SIZE
Why $3M–$12M Is the Danger Zone
- Small inefficiencies get expensive fast
- More volume hides more mistakes
- Growth amplifies weak pricing and labor decisions
Book Your Free 20-Minute Strategy Session
If your business is growing, but your numbers feel like a black box — let’s change that.This isn’t a sales pitch. It’s a working session where we dig into:
- What your numbers are really telling you
- What’s keeping you stuck
- And what you can do to move forward with clarity
Please wait 3 seconds for the Calendar to come up
Or
You can book directly through my calendar.